Brand guidelines · v0.1 · Sep 2026
intellitots.in brand
The identity system for intellitots.in — logo, colour, type and stationery, and how to use them together.
About the name. Represents intelligent learning for young children.
Logo
The wordmark is the primary logo. Use the monogram where space is tight — app icons, avatars and favicons.
Clear space: keep at least the height of the “i” free on every side of the logo.
Colour
A deliberate palette: the primary carries the brand, the accent is for emphasis — use it sparingly.
#1D4E89RGB 29, 78, 137#122F52RGB 18, 47, 82#F2A541RGB 242, 165, 65#141F33RGB 20, 31, 51#EFF2F7RGB 239, 242, 247Typography
Three faces, each with one job. All are free to use from Google Fonts.
Display · Literata
Headlines and the wordmark
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789 ₹&?
Text · Inter
Body copy and interface
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789 ₹&?
Mono · IBM Plex Mono
Labels, data and code
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789 ₹&?
Type scale
H1 · 56pxSmart Learning for Little MindsH2 · 36pxSmart Learning for Little MindsH3 · 24pxSmart Learning for Little MindsBody · 17pxSmart Learning for Little MindsCaption · 13pxSmart Learning for Little MindsLogo usage
A few rules keep the brand recognisable everywhere it appears.
Stationery
Business cards, letterhead and email signature.
hello@intellitots.in
www.intellitots.in
Founding Team
intellitots.in
hello@intellitots.in · www.intellitots.in
www.intellitots.in
Explorations
Alternative wordmark directions considered for intellitots.in. Each downloads as SVG.
Social
Profile picture, cover image and the link preview that appears when the site is shared.